Build a Better Trade Show Image Paperback – January 17, 2002

Was your last trade show exhibit as successful as you had hoped? Or is there still room for improvement? Whether you’re a first-time exhibitor or have been going to shows for years, this book is filled with tips and proven examples that can jump-start your next exhibiting experience.

You will discover how to:

  • Research shows and set realistic goals for exhibiting
  • Make your exhibit stand out with a unique theme or design
  • Train your staffers so they are able to gather the most qualified leads
  • Create a buzz about your company before the show starts
  • Unlock the potential in the leads you gather
  • Expand your possibilities by implementing non-traditional techniques
  • Use resources listed to help in all stages of your exhibiting plan

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From Corporate to Creative: Exhibit Marketing 101: A Blueprint for Results – Interview with Marlys Arnold 

Have you been considering doing a display at an upcoming industry conference or expo to promote your business? You need to get the biggest bang for the buck so you can make a great impression and come home with lots of highly qualified leads, which means you can’t go into it with a “Field of Dreams” mentality.

In this episode, learn simple steps from an exhibit marketing expert that you can take before, during and after the event to significantly increase the return on your investment and help guarantee success, including how to:

– Formulate realistic, measurable goals
– Create a buzz prior to the event
– Design an exhibit that attracts the right attendees
– Interact with attendees and gather the most qualified leads
– Unlock the potential in those leads with a strategic follow-up plan

Whether you’re an exhibiting novice or a seasoned pro, selling products or services, you’ll walk away with practical tips you can implement immediately to raise the level of success at your next event. Over the past 15 years, exhibit marketing specialist Marlys Arnold has led workshops for numerous associations and provided exhibitor training for events ranging from local consumer expos to some of the largest trade shows in the U.S. Her articles have appeared in trade show industry magazines and business publications from Kansas City to Australia, as well as traditional and online broadcasts. She’s the author of Build a Better Trade Show Image and the ExhibitorEd Success System, as well as host of the Trade Show Insights blog-cast and founder of the Exhibit Marketers Café.
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What Color Is Your Event?: The Industry Resource on How to Think and Plan Creatively
Dianne Devitt

Events demand your attention. You may think that you put together all the pieces, but that doesn’t guarantee success. Even with a compelling theme and clear objectives, if the event doesn’t attract the right audience and sustains their emotional engagement, the experience can fall flat. This book is an essential resource for meeting and event planners, marketers, and communication professionals who want to elevate their creative process and design events that truly connect, deliver, and produce results. Let What Color is Your Event? be your guide – whether you’re planning a corporate meeting, conference, brand activation or live experience – to think dimensionally and create strategic, immersive events that resonate.

Explore and understand the relationship of creative thinking, visual storytelling, and experiential design. Learn the role of event elements including décor, music, entertainment, and food and beverage to help you execute events with distinct brand personalities that don’t just look good – but feel good, achieve your goals. and give any event you plan its distinct personality. Purchase Your Copy

PERMISSION TO PLAY: A Coloring Book for Meeting & Event Planners
by Dianne Devitt
Mindfulness comes in many forms—and you’ve earned a break. In the fast-paced world of meetings and events, stress is constant and creativity is essential.

This isn’t just a coloring book—it’s a creative wellness escape designed for the professionals who coordinate, juggle, and execute hundreds of behind-the-scenes details while staying calm under pressure.

So pause. Breathe. Pick up a marker, pencil, or pen, and take a few mindful minutes to color your way to clarity and calm.

Coloring—and doodling—is for everyone. It’s a proven way to reduce stress, sharpen focus, and boost mental clarity.

Give yourself Permission to Play™—whether you’re unwinding between tasks or sharing a quiet moment with your team—one colorful page at a time. Most of all, enjoy it!
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Rock Vegas: Live Music Explodes in the Neon Desert
by Pat Christenson

As recently as the early 1990s, Las Vegas was considered the place where headlining bands went to die; the Entertainment Capital of the World didn’t attract a major touring act until 1993.

Compared to the rest of the country, Vegas wasn’t only far behind the live-music curve, but the paradoxically conservative instincts of the casino bosses and city fathers made it very difficult for touring bands, especially rock and rollers, to gain a foothold. In the past 20-odd years, however, Sin City has evolved into the number-one live-music market in the world.

How did that happen? How did Las Vegas make the transition from Sinatra, Newton, and the Folies Bergére to a city with more than 500,000 seats for live-music events that draw more than 5 million fans annually, 75% of them from outside Nevada?

Las Vegas Rock City chronicles the contemporary history of concert bands, venues, promoters, and marketers, as seen through the eyes of one of the most active participants in the process, with 500 live-music events in 35 years under his belt. Author Pat Christenson was deeply involved in the events and intimately connected to these characters who made Vegas come alive! Purchase Your Copy

The Strategic Planning Guide for Event Professionals: How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate the Entire Meeting Industry, by Christy Lamagna

Christy Lamagna’s expertise lies in turning events into powerful sales tools that drive business value. In this book, she clearly and definitively demonstrates how companies seeking a competitive edge can follow the “Discovery Process” and embrace strategic event planning. Dramatically transform your meetings to deliver quantifiable ROI and influence what your target audiences feel, think, say and do.

Christy has been featured in Forbes, Fast Company and Entrepreneur and is a sought-after speaker, facilitator, and coach across multiple industries. Her war stories are sometimes laugh-out-loud funny, but the lessons she draws from them are transformative.

This book is a must read for event professionals, CMOs, sales or procurement executives—for anyone with bottom-line accountability. You’ll gain the valuable insight you need to create a powerful paradigm shift within your organization. Purchase Your Copy

What to Do When Things Go Wrong: A Five-Step Guide to Planning for and Surviving the Inevitable—And Coming Out Ahead

by Frank Supovitz

Manage every business problem like you were born for it—from a problem customer to a career-threatening crisis

It’s not being negative or pessimistic to assume that something will always go wrong in business and in your career. It’s being realistic. What you do when crisis hits is the only thing matters—and this proven guide delivers everything you need to take positive action with confidence, skill, and professionalism.  

In What to Do When Things Go Wrong, Frank Supovitz, the man who has been behind-the-scenes at major events like the Super Bowl, Stanley Cup, and Indy 500 guides you through the process of making sure you handle inevitable problems as if it’s something you do day in and day out. Purchase Your Copy

Meeting Architecture: A Manifesto

by Maarten Jan Vedastus Vanneste CMM

This Award winning book is for those that organize or plan meetings, conferences or events. It is a manifesto for the discipline of Meeting Architecture. It reveals the process and a set of tools for designing better, more effective, high impact meetings, conferences and events. Purchase Your Copy

The Invisible Industry: The Evolution of Trade Shows,  by: Larry Kulchawik, Bob McGlincy

The convention and business events industry is a powerful economic engine, creating millions of jobs, billions in tax revenues, and hundreds of billions in business sales. Written by two industry veterans, this book tells the untold story of how an “invisible” industry grew into a trillion-dollar global powerhouse fueling business success across America.

This groundbreaking book uncovers:

  • The influence of World’s Fairs on U.S. trade shows.
  • The innovations, brands, and technologies that created business empires.
  • The rise of key convention center cities, venues, organizations, and suppliers.
  • The game-changers who shaped the industry.
  • The current landscape and future of trade show marketing.

Get ready to explore an industry that’s been flying under the radar for far too long – until now! Purchase Your Copy

Trade Shows from One Country to the Next: Trade Show Differences when Exhibiting Globally

by MR LARRY KULCHAWIK (Author)

Trade show marketing contributes near $2 trillion to the worldwide economy. Trade Shows from One Country to the Next delves into the international differences when exhibiting products and services outside of your country of origin. The book focuses on the needed adjustments that must be made to achieve greater success communicating at a trade show.

Although dedicated to trade show marketing, much of the information in this book speaks to cultural differences with face to face selling at a four day international trade show.

The book will not only appeal to marketing and exhibit managers but to show organizers, venues, and other forms of face to face selling in another country. Effective communication skills are key. There is no right way, there is no wrong way, there is only a different way. Understand and respect what is different and you are on your way to success with international marketing.

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